Reaching the age of thirty, my income randomly doubled
Chapter 200: Chapter 165 Bobo Milk Tea's Promotion Plan

Yang Qian came over.

Along with her were Jiang Wei and Chu Qiuyan.

As early as when they had left Capital City to study milk tea with Wanwan,

Pingsheng had invested ten million in a decent location in Capital City and opened twenty-five milk tea shops.

After they returned and the training period unified the techniques, the shops officially opened for business.

By now, nearly a month had passed since the opening.

Upon entering and seeing Yang Mi, even Chu Qiuyan was quite surprised.

She had long heard from Yang Qian that once things stabilized, a big celebrity would come to promote the business across the entire network.

And here she was now, no?

The true A-lister, Queen Yang.

After sitting down, Yang Qian said, "Mr. Chen, this is the financial data for Bobo Milk Tea Shop for the month of February. The average daily revenue per store has maintained around six thousand yuan, with nearly thirty percent coming from deliveries."

The consumers of the milk tea shop are mostly young people.

The kind of young people who don't have much money.

Therefore, the pricing of Bobo Milk Tea is not high. Taking red bean pearl milk tea as an example, the price is eight yuan per cup.

Large cups are only ten yuan.

Mango milk tea is similarly ten yuan, with large cups at eighteen yuan.

The cheapest items at Bobo Milk Tea Shop are eight yuan, and the most expensive are eighteen yuan.

It's completely a budget milk tea shop.

Moreover, the locations are usually in high-foot-traffic areas, with rent averaging around fifteen thousand yuan.

A single store needs to sell around five hundred cups to make six thousand yuan in daily sales.

The business is good, with a net profit margin around 30%.

The highest costs are rent and labor.

Each Bobo Milk Tea Shop has at least four staff members.

The staff work nine-hour shifts.

The entrepreneurial culture of Tenghui Group is well established and known for providing the industry's highest standards in employee compensation.

Here, it's the same—the average monthly income for Bobo Milk Tea employees ranges from six to eight thousand yuan.

So, labor costs come to about twenty to thirty thousand yuan per month.

That's between 20% to 25% of the total revenue.

These are the figures when the business is running well, considering that labor costs are fixed, while revenue continues to fluctuate.

The higher the revenue, the lower the percentage of labor costs.

And vice versa—if monthly revenue falls below 100,000 yuan, then labor costs could take up more than 40%.

At that point, there would be little to no profit.

Bobo Milk Tea had run various marketing campaigns for several months before opening, so this level of success is not surprising.

Plus, with not too many milk tea shops around, Bobo Milk Tea took the lead in becoming an internet-famous brand.

Naturally, sales were good.

After putting down the financial report in his hands, Chen Pingsheng said, "Let's talk about three things."

"Based on the current situation, the profit from running a milk tea shop is indeed acceptable. Take a single store investment of four hundred thousand yuan for example; according to the current data, it would take six to eight months to break even, a typical example of a small investment with quick returns—a good entrepreneurial project."

"Within three months, we plan to expand Bobo Milk Tea to Guangzhou, Shenzhen, as well as Magic City."

"Tenghui will set aside another thirty million yuan at once, investing ten million in each first-tier city, and an additional fifty million for major cities outside of the super first-tier cities."

"Our total investment in self-operated stores will be around one hundred million yuan. Three months later, Bobo Milk Tea will officially start franchising, earning franchise fees and brand operation capital by providing technologies, decorations, and brand promotion."

"In nine months, we plan to open four hundred self-operated stores and one thousand to two thousand franchise stores."

"By the end of 2015, complete a backdoor listing in Xiangjiang to achieve a total market valuation of twenty to thirty billion yuan."

After he finished speaking,

not only were they taken aback but even Yang Mi was stunned.

Going public in a year?

What kind of devilish plan was this? Could listing be done so quickly?

However, as Bobo Milk Tea's sole celebrity endorser, she felt that the data were quite promising.

Tengying, with its roots deeply embedded in traditional industries, had its unique way of traditional operations.

The real issue was, wasn't this pace too fast?

Although she wanted to make money, she couldn't ignore the customer reputation in the market!

Yang Mi asked, "Boss Chen, is there a need to rush for a public listing within a year?"

Chen Pingsheng responded, "If it were a high-barrier industry, there would indeed be no need to rush. However, milk tea shops are precisely an industry with an extremely low threshold for entering. Believe it or not, as soon as one of our shops starts to do well, at least ten others will pop up wanting to get into the milk tea business on the same street."

"That's the entrepreneurship environment in this country. If people don't know about it, no one will try it. But once they see you making money and with the technical threshold for milk tea shops not being high, who in Capital City can't pull together a few hundred thousand yuan?"

By "locals," of course, he meant those with local residence and property.

A few hundred thousand to them was just a corner of a property title deed.

"Are you suggesting that this industry could fall into hyper-competition within a year?"

Yang Mi was certainly not slow-witted but rather very smart.

She quickly grasped the reason why Tengying was pushing so forcefully for Bobo Milk Tea to go public.

Basically, it was about successfully raising a large amount of capital before the market becomes hyper-competitive.

To comfortably face the inevitable fierce market competition later on.

"It's not just very possible; it's one hundred percent certain," Chen Pingsheng knocked on the table. "Bobo Milk Tea doesn't require a hefty investment, and we don't have to dilute our shares through financing. As I've said before, the main earnings in the later stages will come from franchising.

Once we successfully list, with that 15% of shares that you have, Yang Mi, you'll gain a return of at least two to three billion yuan. Isn't that much more than what you make from acting?"

"Indeed, haha."

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Yang Mi turned back with a smile, her captivating eyes filled with the desire for money.

The wealthier people get, the more they enjoy making money, and she was no exception.

"Since you know that, then there's no need for me to say much more."

"Don't worry, when it comes to making money together, your sister Mi's got a tight grip on it."

Yang Mi said earnestly, "From now on, no matter where I am, as long as I'm there, I'll always have a cup of Bobo Milk Tea in hand. I'll manage the promotion; the rest is up to you."

Without Yang Mi's full support, where would he get thousands of franchisees in a year?

It's not enough just to bring in franchisees; the key is to make sure they all make money too.

A milk tea brand fully endorsed by a top-tier star for promotion has already beaten many competitors from the start.

A business of online influencers and physical stores.

He believed the prospects were very bright.

All development decisions were made by those at the top.

Chu Qiuyan and Yang Qian, among others, were mainly responsible for implementation.

Those two weren't skilled at managing physical stores, so that was primarily Jiang Wei's responsibility.

As for the eventual IPO, that would be managed by Tong Zelan.

Everything was interconnected; everyone used Bobo Milk Tea as a tool to gain satisfactory returns.

After they discussed and settled things on their end,

Jiang Yilei brought in her online marketing team.

Any brand, especially those that primarily target young consumers, must have a brand story.

And the success of this brand story directly determines the brand's market performance.

Initially, Bobo Milk Tea's promotional focus was primarily on school beauty + entrepreneurship.

It was rather inspirational.

However, after a series of investigations and studies, Jiang Yilei found that although young people still have some enthusiasm for school beauties and entrepreneurship,

It clearly pales in comparison to another key word.

"Boss, research shows that college students and young people are most sensitive to regrets about love and youth. We can design a series of milk tea copywriting to link Bobo Milk Tea with love or the regrets of youth. Once we accomplish this, what we'll be selling isn't just milk tea anymore."

"Not bad."

The so-called milk tea copywriting is essentially branding, leaving an initial impression in consumers' minds.

Once a brand positioning is established, Bobo Milk Tea will sell well and can very easily become popular nationwide.

Add to that the push from Yang Mi, a top influencer, and they definitely had the potential to go public within a year.

By then, Chen Pingsheng would have his own publicly traded company.

"That's an excellent idea, Bai Xin; notify finance to transfer 500,000 to Jiang Yilei. This is a personal reward from me. Additionally, reward every person in the online marketing department with 100,000 each."

Chen Pingsheng stood up, patted Jiang Yilei on the shoulder, and said, "This is just the beginning of the rewards. Once you execute this well, you can pick any car worth three million; my word."

An idea is great, but the key is execution.

The simplest way to ensure execution is to have the person responsible for the task,

Think about it day and night,

And work hard 24 hours a day to make it happen.

As a boss, his job was to provide enough and particularly satisfying compensation.

To make it crystal clear what she would gain from a job well done.

Keep in mind that these bonuses were all in addition to her salary.

Jiang Yilei was both excited and nervous.

Driving a three-million car back would be an absolute honor.

The immediate reward of 500,000 was substantial too.

She understood that the idea was definitely good.

Any brand that can tie itself to love is bound to be wildly successful—diamonds, Häagen-Dazs, I do, and others.

But difficulty makes for a goal to strive toward.

For a three-million luxury car, she had to give it her all.

By nightfall, the thought of sleeping had left Jiang Yilei.

She pulled Bai Xin and Jiang Peiyao together to discuss.

"Love, how can we quickly link Bobo Milk Tea to love? That's really a tough one."

"If it weren't tough, the uncle wouldn't buy you a three-million car."

Bai Xin, too, racked her brains on the side, but while the idea was lovely,

Executing it successfully was very difficult.

It required a great deal of market sensitivity and sharp marketing instincts.

Jiang Peiyao was also thinking, but her thoughts were rather offbeat.

Why should milk tea be tied to love?

Is love that wonderful?

She had never been in love and didn't know.

"You two, hurry up and share your love stories?"

Bai Xin looked at Jiang Peiyao, who returned the gaze, both shaking their heads simultaneously.

No clue, never been in love.

Great, they really found the right people to discuss this with.

Love illiterates, indeed.

Jiang Yilei decided to discuss it with Chu Qiuyu the next day.

See if she could get some inspiration from her.

For a three-million luxury car, she had to give it her all.