Terra Nova Online: Rise of The Strongest Player
Chapter 362: Building Anticipation

Chapter 362: Building Anticipation

Chapter 362: Building Anticipation

(Shane’s POV)

Shane stood overlooking the sign “Grand Reveal In 2 Days” and felt a mix of nervousness and excitement.

The first shipment of Leo’s products had finally reached the White Tiger Group’s main store in the capital city of ‘StrongHaven’, and Shane’s anticipation was palpable.

Although the White Tiger Group had stores across the Empire, the store in the capital city was their biggest and most important branch, shutting which down cost them a revenue loss of close to 50-100,000 gold coins a day, however, despite knowing the implications of closing the store down, Shane still decided to do it anyways.

Being the master marketer that he was, Shane had ordered for simultaneous lock down of all White Tiger Group stores throughout the Empire in anticipation of this product’s arrival.

His aim was to create a massive hype surrounding the new product line, hoping to disrupt the entire market with the grand launch in two days.

But although his ambitions soared high, Shane knew that the true success of his new product line would only be determined once the products reached the customers’ hands and garnered their approval.

He had bet big on this project, knowing full well that a failure could lead to immense losses for the White Tiger Group.

However, deep down, Shane felt confident that the group would not suffer any losses and that the project would be massively profitable.

********

Inside the main store, Shane meticulously adjusted the product displays alongside his staff members, as he completely removed the old products on display, moving them to the back, as he replaced them with Leo’s new product line.

‘Blue poison by Leo Skyshard’

‘Orange poison by Leo Skyshard’

‘Farm Pesticide by Leo Skyshard’

Although the package name was odd, promoting Leo massively, the overall product looked stunning.

Concealed in beautifully shaped glass bottles, when the colorful poisons were put on the shelves based on their color contrast, the overall wall looked beautiful when viewed from a distance.

As Shane walked through the aisles, keenly observing each product and ensuring that everything was perfect. He nodded his head in satisfaction, as the new store-front looked everything like what he hoped for and more.

He had ordered new furniture and racks for the store ahead of Leo’s product arrival, planning to overhaul the interior in conjunction with the product launch. His goal was to create a sense of excitement among customers, transforming the store into a luxurious, high-end space that was both welcoming and captivating.

Shane wanted to revamp the store’s image in the public’s mind, making it seem like a completely new entity when they revisited it in two days, as he wanted to make the most of this opportunity and completely change the image of the white tiger group in collective consciousness.

Finally as the entire storefront was reset, giving him the opportunity to survey the results of his efforts, he felt a surge of happiness bubble inside him.

The store looked stunning, and he was sure that the combination of Leo’s innovative products and the revamped store would draw customers in again and again, sky-rocketing the White Tiger Group’s profit shares.

The countdown to the grand reveal had begun, and Shane felt excited to enter into a new phase of business for the White Tiger Group, where it transformed from being one of the biggest players in the market, to becoming the sole biggest player in the market.

*********

( Meanwhile the commoners of StrongHaven City )

The streets of StrongHaven were abuzz with excitement and speculation as large crowds gathered outside the White Tiger Group store, curiously eyeing the massive sign that proclaimed, “Grand Reveal In 2 Days.”

Whispers and animated discussions filled the air as people tried to guess what the grand reveal could be.

“Did you hear? The White Tiger Group has shut down all its stores across the Empire! Something big must be happening,” said one passerby, a hint of excitement in his voice.

“I wonder what it could be,” replied another. “They wouldn’t close their stores and lose so much money unless it was something groundbreaking.”

“Yeah, not only their main store in the central district, they have closed all three of their stores within the Capital, and they had a clearance sale for their old stock on-going for the past week.

I’ve talked to a previous manufacturer who used to make alchemy products for the White Tiger Group and he told me that the White Tiger Group has not placed any new orders for his products this month, for the first time in 12 years!” A small merchant who was well connected with the market news said, as he rubbed his hands in excitement.

Further down the street, an elderly couple joined the growing crowd, curiosity evident in their eyes. “Do you remember the last time any big merchant group did something like this? Last I remember, this strategy was used by the Green Jade group 12 years ago, when they launched that amazing line of enchanted goods…

However, this surely has to be even bigger,” the old man remarked to his wife.

“Yes, and by the sound of it I think they are currently renovating the interior too…. It seems like a complete overhaul,” she observed, putting a hand beside her ear to catch some of the carpentry noises going on inside. “They must have gone all out for this launch.”

As more people gathered, the excitement was palpable. “This is the talk of the town! I’ve never seen so many people buzzing about a store closure before,” said a merchant from a neighboring shop, rubbing his hands together. “Whatever they’re planning, it’s sure to draw in massive crowds.”

“Do you think they’ll have any special promotions or discounts for the launch?” asked a young woman eagerly.

“Maybe. But even if they don’t, I have a feeling people will be lining up just to get their hands on whatever it is,” replied her friend, glancing at the sign with eager anticipation.

The news of the grand reveal spread like wildfire, with people from all walks of life discussing it in homes, markets, and taverns. “It’s all anyone can talk about,” said a blacksmith, wiping sweat from his brow. “The White Tiger Group always knows how to make a splash.”

“I just hope it lives up to the hype,” another commoner chimed in. “With all this buildup, my expectations are through the roof.”

As the day of the grand reveal drew closer, the excitement only grew. Customers speculated endlessly about the new products, the store’s makeover, and the potential impact on the market, as this was the first time that a major player like the White Tiger Group had announced an Empire wide closure for some special event.

Through his genius marketing strategy, Shane had seemingly successfully created an atmosphere of anticipation and curiosity, setting the stage for what promised to be a monumental event in the world of commerce and all his competitor’s were watching closely.

If the grand launch was successful, the rivals planned to offer a massive price discount on their products to start a price war, however, if the launch failed, then they planned to be aggressive and eat-up the White Tiger Group’s market share.

However, little did they know that the products that the White Tiger Group was about to launch were completely unique and nobody could compete with them using price wars even if they wanted to.